Retail Marketing (BOK)

Peter McGoldrick

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The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management. The text retains the analytical and scientific approach to the strategies within retail marketing, but also emphasises the vital role of flair and creativity. Current and emerging techniques are analysed, but no universal solutions are prescribed. The approach is to encourage students to develop their own frameworks and guidelines for the effective analysis of retailing problems. This revision has been significantly expanded and restructured to assist students in their understanding of retail marketing today.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2002 Forfatter Peter McGoldrick
MCGRAW-HILL Higher Education
ISBN 9780077092504
Antall sider 672 Dimensjoner 18,9cm x 24,7cm x 3,6cm
Vekt 1248 gram Leverandør Bertram Trading Ltd