Retail Product Management: Buying and Merchandising (BOK)

Rosemary Varley

519,00 51900
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Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives, including marketing, purchasing and logistics, this text illustrates the breadth of knowledge needed for this complex managerial task. Including photos, figures, tables and conceptual diagrams, it also examines the practical elements of product management. Incorporating significant new chapters and integrating discussions on the relationship between the product and its selling environment, and the overall retail brand, this second edition builds on the foundations of the highly successful first edition, and uses a broad range of contemporary case studies and practical examples to give a clear and concise introduction to retail product management.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2005 Forfatter Rosemary Varley
Taylor & Francis
ISBN 9780415327152
Antall sider 296 Dimensjoner 17,4cm x 24,6cm x 1,5cm
Vekt 584 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing

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