Retailing (BOK)

Paul Brittain

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This text provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation's activities so that the reader will have a solid platform on which to build. Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2004 Forfatter Paul Brittain
Forlag
Pearson FT Prentice Hall
ISBN 9780273678199
Antall sider 352 Dimensjoner 17,4cm x 22,9cm x 2,2cm
Vekt 593 gram Leverandør Bertram Trading Ltd
Emner og form Retail sector