Retailing in Emerging Markets (BOK)

Jaya Halepete

519,00 51900
Sendes vanligvis innen 7-15 dager
Emphasizing the apparel and beauty industries, Retailing in Emerging Markets provides an in-depth study of the retail landscape within Brazil, Romania, China, India, Russia, Turkey, Thailand, and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market-an understanding essential for building and maintaining a competitive edge in today's global retail environment.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Jaya Halepete
Fairchild & Gallagher
ISBN 9781609011284
Antall sider 352 Dimensjoner 15,2cm x 22,9cm x 2,3cm
Vekt 5941 gram Emner og form Sales & marketing, Fashion & beauty industries, Retail sector

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