Retailing Principles: A Global Outlook (BOK)

Lynda Gamans Poloian

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This introduction to the world of retailing provides a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing and catalogue retailing as key growth strategies for retailers and discusses the effects of September 11 on the retailing industry.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2003 Forfatter Lynda Gamans Poloian
Fairchild & Gallagher
ISBN 9781563671920
Antall sider 608 Dimensjoner 21,6cm x 27,9cm x 4,6cm
Vekt 1719 gram Emner og form Retail sector

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