Retailing Principles: Global, Multichannel, and Managerial Viewpoints (BOK)

Lynda Rose Poloian

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What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter Lynda Rose Poloian
Fairchild & Gallagher
ISBN 9781563677427
Antall sider 592 Dimensjoner 21,6cm x 28cm x 4,3cm
Vekt 2300 gram Emner og form Retail sector