Rethinking Marketing: The Entrepreneurial Imperative (BOK)

Minet Schindehutte, Leyland F. Pitt, Michael H. Morris

639,00 63900
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This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a "what if?" compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing. NOTE: The print may appear lighter in some copies due to the print method used.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2007 Forfatter Leyland F. Pitt, Michael H. Morris, Minet Schindehutte
Pearson Higher Education
ISBN 9780132079495
Antall sider 384 Dimensjoner 15,4cm x 23cm x 1,4cm
Vekt 454 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing