Rethinking Public Relations (BOK)

Kevin Moloney

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All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has - the connection with democracy - and asks what benefits or costs it brings to politics, markets and the media.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2006 Forfatter Kevin Moloney
Forlag
Taylor & Francis
ISBN 9780415370622
Antall sider 248 Dimensjoner 15,7cm x 23,4cm x 1,9cm
Vekt 387 gram Leverandør Bertram Trading Ltd

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