Review of Marketing Research (BOK)

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Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forlag
Emerald Group Publishing Ltd
ISBN 9781781907603 Antall sider 306
Dimensjoner 15,6cm x 23,4cm x 3cm Vekt 635 gram
Leverandør Bertram Trading Ltd Andre medvirkende Naresh K. Malhotra
Emner og form Sales & marketing management