Rhetorical and Critical Approaches to Public Relations II (BOK)

Elizabeth L. Toth, Robert L. Heath

469,00 46900
Sendes vanligvis innen 5-15 dager
This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 1992 Forfatter Elizabeth L. Toth, Robert L. Heath
Forlag
BERTRAMS
ISBN 9780805844726
Antall sider 344 Dimensjoner 15,5cm x 23,1cm x 2cm
Vekt 522 gram Leverandør Bertram Trading Ltd
Emner og form Media studies