Richard Wagner: Self-Promotion and the Making of a Brand (BOK)

Nicholas Vazsonyi

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This book was first published 2010. All modern artists have had to market themselves in some way. Richard Wagner may just have done it better than anyone else. In a self-promotional effort that began around 1840 in Paris, and lasted for the remainder of his career, Wagner claimed convincingly that he was the most German composer ever and the true successor of Beethoven. More significantly, he was an opera composer who declared that he was not composing operas. Instead, during the 1850s, he mapped out a new direction, conceiving of works that would break with tradition and be literally 'brand new'. This is the first study to examine the innovative ways in which Wagner made himself a celebrity, promoting himself using every means available: autobiography, journal articles, short stories, newspaper announcements, letters, even his operas themselves. Vazsonyi reveals how Wagner created a niche for his works in the crowded opera market that continues to be unique.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2010 Forfatter Nicholas Vazsonyi
Forlag
CAMBRIDGE UNIVERSITY PRESS
ISBN 9780521519960
Antall sider 234 Dimensjoner 17,4cm x 24,7cm x 1,8cm
Vekt 650 gram Leverandør Bertram Trading Ltd
Emner og form Individual composers & musicians, specific bands & groups, Opera, Romantic music (c 1830 to c 1900)