Riding the Waves of Culture (BOK)

Fons Trompenaars

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First published nearly 20 years ago, RIDING THE WAVES OF CULTURE has now become the standard guide to leading effectively in an international business context. Now, the third edition takes you beyond cross-cultural awareness and 'issues' to help you take strategic advantage of cultural differences in the business environment. Leveraging their expansive cultural database as well as brand-new research findings, the authors explain how to build the skills, sensitivity and cultural awareness necessary for managing effectively across cultural borders - and seize all the opportunities diversity brings to an organisation.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2004 Forfatter Fons Trompenaars
Forlag
NICHOLAS BREALEY PUBLISHING
ISBN 9781904838388
Antall sider 400 Dimensjoner 15,2cm x 23cm x 3,1cm
Vekt 602 gram Leverandør Bertram Trading Ltd