Rowdy Entrepreneurs and Insecure Dinosaurs: Popular Strategies for Innovation After the End of Endin (BOK)

Murat Karamuftuoglu

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Rowdy Entrepreneurs and Insecure Dinosaurs is about invention and innovation in the context of postmodern society and information economy. It applies "popular culture" theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies. This is the first book of its kind that mingles popular culture theory with innovation theory and entrepreneurship. It is written, true to the spirit of popular culture, in a lively style with abundant popular cultural references, and textual and visual puns.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Murat Karamuftuoglu
Forlag
Zero Books
ISBN 9781780992877
Antall sider 131 Dimensjoner 14cm x 21,6cm x 1,3cm
Vekt 159 gram Emner og form Popular culture, Entrepreneurship, Business innovation