Running a Tack Shop as a Business

Janet Macdonald

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Product knowledge and an enthusiasm for the target market are essential ingredients of any business, but they are not the only ones. Indeed, business sense and acumen are ultimately more important - without them, product knowledge and enthusiasm may not be enough to keep the business alive. In "Running a Tack Shop as a Business", the author warns of the pitfalls of trying to run a business simply as an adjunct to a hobby - or even, essentially, as a hobby. For those who wish to turn personal interest into commercial success, Janet Macdonald offers a logical blueprint. Step by step, she examines key issues including where to locate, financing a premises, what to sell, ordering and stock control, record keeping, cash flow, taxation, insurance, staff employment, security, advertising and specialization. Also included, for the first time, is additional material on mail order, cataloguing and on-line merchandising. All of these matters are dealt with in down to earth layperson's language, with a smattering of humour thrown in, making "Running a Tack Shop as a Business" both appealing and essential reading for anyone contemplating such a step.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2000 Forfatter Janet Macdonald
Forlag
ROBERT HALE
ISBN 9780851318240
Antall sider 96 Dimensjoner 13,9cm x 21,7cm x 1,2cm
Vekt 168 gram Leverandør Bertram Trading Ltd
Emner og form Retail sector, Equestrian & animal sports, Domestic trade