SAGE Brief Guide to Marketing Ethics (BOK)

Sage Publications

499,00 49900
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With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Sage Publications
Forlag
Sage Publications US public.
ISBN 9781412995146
Antall sider 232 Dimensjoner 15,9cm x 23,1cm x 0,9cm
Vekt 294 gram Leverandør Bertram Trading Ltd