Sales Management: A Multinational Perspective (BOK)

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International Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; International Sales Management provides unique access to European and international experts, with globally relevant case studies.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forlag
PALGRAVE MACMILLAN
ISBN 9780230245952 Antall sider 520
Dimensjoner 18,9cm x 24,6cm x 2,7cm Vekt 1002 gram
Leverandør Bertram Trading Ltd Andre medvirkende Paolo Guenzi, Susi Geiger
Emner og form Sales & marketing