Sales Management (BOK)

Robert J. Calvin

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This is the handy paperback edition of McGraw-Hill's One-Volume, "MBA-Level Course on Sales Management". The hardcover edition of McGraw-Hill's "Sales Management" is renowned for its straightforward treatment of the entire process of recruiting, building, and managing a results-driven sales team. Now, this value-packed paperback edition provides busy executives with everything found in the hardcover, all in a package designed to be more easily transportable and affordable.Look to this all-in-one sales manager's guide for comprehensive facts and analysis on: strategy and objectives; hiring; training; compensation; organization; deployment; forecasts; sales plans; nonmonetary motivators; sales force automation; and, performance evaluations. As a sales manager, your career success depends on the performance and success of your sales team. Discover how to train and retain a team of top sales professionals - and mold that team into a motivated and cohesive sales unit - in sales management. Look to the McGraw-Hill "Executive MBA Series" for straight-talking, technique-filled books, written by front-line executive education professors and modeled after the programs of top business schools. The other paperback titles in the series include: "Finance and Accounting for Nonfinancial Managers", "Mergers & Acquisitions", and "Corporate Strategy".

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2004 Forfatter Robert J. Calvin
Forlag
MCGRAW-HILL Professional
ISBN 9780071435352
Antall sider 288 Dimensjoner 15,2cm x 22,8cm x 1,5cm
Vekt 342 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Management & management techniques