Samsung Electronics (BOK)

Tony Michell

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This book views Samsung Electronics in terms of corporate life cycle as well as product portfolio and strategy. It also examines the issues Samsung faces as it proceeds further into the 21st century. Written from the perspective of an experienced commentator on Korean and global business, this book presents not simply a narrative or an adulatory and uncritical account of Samsung's rise, but a considered analysis of the secrets of success that both business students and CEOs will want to read and consider applying to their own companies.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter Tony Michell
Forlag
Wiley
ISBN 9780470822661
Antall sider 256 Dimensjoner 15,5cm x 23cm x 2,3cm
Vekt 380 gram Leverandør Bertram Trading Ltd
Emner og form Hi-tech manufacturing industries