Scenario Thinking: Practical Approaches to the Future (BOK)

George Wright, George Cairns

419,00 41900
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Scenarios are a widely used approach to aid strategic analysis. An innovative guide to new methods in scenario thinking, this book presents a detailed step-by-step account of the 'intuitive logics' method for developing and using scenarios within organizations. The authors detail a range of methodological innovations and show how to apply the most relevant technique to a particular situation. The approach is based on a mix of both high-level research and top-level consultancy experience. The book focuses on the demonstration and illustration of practical steps in scenario development processes. Scenario Thinking describes the logical bases of a range of scenario methods and provides detailed 'road maps' on how to implement them - together with practical examples of their application. The authors review the strengths and weaknesses of each method and detail the time and material resources that each method requires, providing a comprehensive overview of the most useful and successful methods at your organization's disposal.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2011 Forfatter George Cairns, George Wright
Forlag
PALGRAVE MACMILLAN
ISBN 9780230271562
Antall sider 192 Dimensjoner 16,3cm x 24cm x 1,7cm
Vekt 436 gram Leverandør Bertram Trading Ltd
Emner og form Management decision making, Business strategy, Business innovation