Search Engine Marketing (BOK)

Andreas Ramos, Stephanie Cota

169,00 16900
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Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. Track and measure both digital and traditional marketing with analytics Define and use KPIs to manage campaigns and channels for maximum profitability Employ SEO strategies to increase leads, conversions, and sales Understand how website architecture, keywords, tags, and sitemaps affect search results Use PPC to place ads in search engines, radio, TV, and newspapers Get hands-on strategies for maximizing Google Analytics and Google AdWords

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2008 Forfatter Andreas Ramos, Stephanie Cota
Forlag
MCGRAW-HILL Professional
ISBN 9780071597333
Antall sider 288 Dimensjoner 18,5cm x 22,8cm x 1,4cm
Vekt 476 gram Leverandør Bertram Trading Ltd
Emner og form E-commerce: business aspects, Sales & marketing management