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A complete book-and-DVD search engine optimization training package Increasing your visibility on the web through search engine optimization is more important than ever, and this terrific SEO training kit from Sybex can help you do it right. Value-priced and organized for the busy and budget-conscious, this practical package includes the ultimate do-it-yourself SEO book, Search Engine Optimization: An Hour a Day, Third Edition , and expert video instruction, Learning Search Engine Optimization, A Video Introduction, with eight hours of video lessons on DVD. Learn smart techniques and tactics and get the help you need to make SEO work for you. Offers overworked SEO practitioners, marketers, advertisers, PR pros, and small business owners a step-by-step approach to learning and implementing winning search engine optimization strategies and techniques Makes plain how search engines work and shows you how to optimize keywords, employ social media, track results, and much more Includes Search Engine Optimization, Third Edition , which uses the popular Sybex hour-a-day approach to demystify intimidating topics and help readers follow smart, tested guidelines Also includes the Learning Search Engine Optimization, A Video Introduction DVD featuring eight hours of high-definition, high-quality instruction viewable on laptops, PCs, smartphones, and tablets Understand SEO concepts and tools, build a plan, and succeed with Sybex's Search Engine Optimization Essential Learning Kit .