Seducing the Subconscious - the Psychology of Emotional (BOK)

Robert Heath

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Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Robert Heath
Forlag
Wiley
ISBN 9780470974889
Antall sider 264 Dimensjoner 15,7cm x 23,6cm x 1,8cm
Vekt 562 gram Leverandør Bertram Trading Ltd

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