Selling Advertising Space in 90 Minutes (BOK)

Brian Neil

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This is a complete guide to planning and implementing advertisement sales, in a format which can be applied to any publishing context. The author has distilled the entire contents of his successful media sales training courses into a single volume. The book starts with an explanation of how the industry works, and then guides readers through the skills and processes involved in each stage from lead-sourcing through to closure. Also included is a summary of the career prospects and salary expectations offered by the industry to new recruits.


Språk Engelsk Engelsk Utgitt 2008
Forfatter Brian Neil Forlag
ISBN 9781852525811 Antall sider 160
Dimensjoner 14,8cm x 21cm x 0,9cm Vekt 290 gram
Leverandør Bertram Trading Ltd Emner og form Advertising

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