Selling: Building Partnerships (BOK)

Selling: Building Partnerships (BOK)

Stephen Bryon Castleberry, John F. Tanner

639,00 63900
Sendes vanligvis innen 5-15 dager
"Selling: Building Partnerships, 8/e" remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text the need for salespeople to be flexible - to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning. This market-leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter John F. Tanner, Stephen Bryon Castleberry
Forlag
MCGRAW-HILL Higher Education
ISBN 9780071314251
Antall sider 576 Dimensjoner 20,3cm x 22,8cm x 2,2cm
Vekt 966 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing

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