Selling to the New Elite: Discover the Secret to Winning Over Your Wealthiest Prospects (BOK)

James Taylor, Stephen Kraus, Doug Harrison, Chip Besio

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Based on unprecedented research, "The New Elite" took a behind-the-scenes look at America's most powerful and influential class what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow up, the authors reveal how salespeople and marketers can hone in on this wealthy class, pique their interest, and convert them into loyal customers. Presenting the best practices behind hundreds of mutually satisfying interactions between salespeople and buyers based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and, Louis Vuitton, "Selling to the New Elite" reveals what the truly rich want from brands, what they expect from the marketplace, and how the Great Recession has reshaped their purchasing patterns. Loaded with insight and indispensable techniques, this one-of-a-kind guide shows readers everywhere how they can win over the wealthiest customers and become rich themselves.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2011 Forfatter Chip Besio, Doug Harrison, James Taylor, Stephen Kraus
ISBN 9780814416532
Antall sider 272 Dimensjoner 16cm x 23,6cm x 2,6cm
Vekt 400 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing