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Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Barry L. Reece, Gerald L. Manning, Michael Ahearne
Forlag
Pearson Higher Education
ISBN 9780132570190
Antall sider 544 Dimensjoner 21,6cm x 27,6cm x 1,7cm
Vekt 984 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing

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