Service-Ability (BOK)

Kevin Robson

329,00 32900
Sendes vanligvis innen 7-15 dager
'Service-ability can be defined as the ability of the whole organization, through its individual members, to deliver consistently what the organization seeks to do: in a culture of initiative, professionalism, engagement and involvement that resonates with the customer and creates delight and satisfaction in both parties.' Ostensibly, customer service lies in the area of marketing and strategy, however Service-Ability is also about management and organizational behaviour, and the book ranges deeply into these areas to make its point. The scope of Marketing has changed in the last ten years and the books key argument is the need to re-think the way we structure, manage, lead and organize our corporate bodies to be better able to achieve total customer centricity and develop lasting relationships with customers.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2012 Forfatter Kevin Robson
ISBN 9781118345566
Antall sider 224 Dimensjoner 16,2cm x 23,7cm x 2,7cm
Vekt 546 gram Leverandør Bertram Trading Ltd