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Service Management and Marketing - Managing the Service Profit Logic (BOK)

Christian Gronroos

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* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2015 Forfatter Christian Gronroos
Forlag
John Wiley & Sons Inc
ISBN 9781118921449
Antall sider 536 Dimensjoner 18,9cm x 23,7cm x 2,2cm
Vekt 984 gram Originaltittel Service Management and Marketing - Managing the Service Profit Logic
Emner og form Sales & marketing