Service Management: Operations, Strategy, Information Techno (BOK)

Mona J Fitzsimmons

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The eighth edition continues to acknowledge and emphasize the essential uniqueness of service management. The text is organized in four parts: Part One: Understanding Services, which provides a historical context as well as distinguishes the distinctive characteristics of service operations; Part Two: Designing the Service Enterprise, which covers designing the service enterprise to support the competitive strategy; Part Three: Managing Service Operations that details topics such as Managing Capacity, Demand and Waiting Lines and Service Supply Relationships and; Part Four: Quantitative Models for Service Management that addresses forecasting and managing service inventory.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Mona J Fitzsimmons
Forlag
MCGRAW-HILL Higher Education
ISBN 9781259010651
Antall sider 544 Dimensjoner 21,7cm x 27,7cm x 1,7cm
Vekt 1062 gram Leverandør Bertram Trading Ltd
Emner og form Service industries