Service Quality Management in Hospitality, Tourism, and Leis (BOK)

Service Quality Management in Hospitality, Tourism, and Leis (BOK)

Chon

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Does your staff deliver the highest quality service possible Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality, Tourism, and Leisure highlights concepts and strategies that will improve the delivery of hospitality services, and provides clear and simple explanations of theoretical concepts as well as their practical applications! Practitioners and educators alike will find this book to be invaluable in their businesses and in preparing students for the business world. This essential book provides you with clear, comprehensive explanations of theoretical concepts and methods that will give you the competitive edge in this fast-changing field. Topics covered include: services management marketing operations management human resources management service quality management Service Quality Management in Hospitality, Tourism, and Leisure brings together an array of pertinent materials that will measure and enhance customer satisfaction and help you provide superior hospitality services, and groups them in easy-to-use clusters for quick reference.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2001 Forfatter Chon
Forlag
Taylor & Francis
ISBN 9780789011411
Antall sider 366 Dimensjoner 15,2cm x 21,2cm x 1,9cm
Vekt 478 gram Leverandør Bertram Trading Ltd