Services Management (BOK)

Pearson, Jay Kandampully

729,00 72900
Sendes vanligvis innen 5-15 dager
For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management. This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts - operations, marketing and human resources - all of which are capable of being effectively incorporated into all hospitality operations. The book's focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today - including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial - in selling services, hospitality enterprises are 'selling' personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book - ones that have proven so effective in other service sectors.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Jay Kandampully, Pearson
Forlag
Pearson Higher Education
ISBN 9781292042916
Antall sider 384 Dimensjoner 21,5cm x 27,3cm x 1,3cm
Vekt 798 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Retail sector