Services Marketing: Concepts, Strategies and Cases (BOK)

Emma Wood, K. Douglas Hoffman, John E.G. Bateson

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This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.


Språk Engelsk Engelsk Utgitt 2009
Forfatter Emma Wood, John E.G. Bateson, K. Douglas Hoffman Forlag
Cengage Learning
ISBN 9781844808137 Antall sider 656
Dimensjoner 18,6cm x 24,4cm x 2,4cm Vekt 1000 gram
Leverandør Bertram Trading Ltd Emner og form Sales & marketing