Services Marketing: Integrating Customer Focus Across the Firm (BOK)

Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

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Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Alan Wilson, Dwayne D. Gremler, Mary Jo Bitner, Valarie A. Zeithaml
MCGRAW-HILL Higher Education
ISBN 9780077131715
Emner og form Sales & marketing