Services Marketing (BOK)

Raymond P. Fisk

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Interactive Services Marketing, 4e, International Edition covers the essentials of services marketing - with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions - both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Raymond P. Fisk
Cengage Learning, Inc
ISBN 9781285193908
Antall sider 305 Dimensjoner 18,9cm x 24,6cm x 2cm
Leverandør Bertram Trading Ltd Emner og form Sales & marketing