Services Marketing: Text and Cases (BOK)

Steve Baron, Kim Harris, Toni Hilton

619,00 61900
Sendes vanligvis innen 5-15 dager
This book offers a look at the issues, models and theories behind Services Marketing, supported by a range of international case studies across a raft of industries.The previous edition sold well. The book has strong pedagogical features and a broad range of case studies. A Companion Website will be updated to further complement the book. This is a specialized subject area in which the authors are well known.Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2008 Forfatter Kim Harris, Steve Baron, Toni Hilton
ISBN 9780230520936
Antall sider 376 Dimensjoner 18,9cm x 24,6cm x 2,1cm
Vekt 720 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing