Shaping China's Global Imagination (BOK)

Jian Wang

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This book explores the concept of nation branding - what it is and how it works - through an instructive case of the 2010 World Expo in Shanghai, where 190 countries showcased their national cultures to a predominantly Chinese audience. The comparative analysis of national pavilions (including Brazil, India, Israel, South Africa, South Korea, Spain, the United Arab Emirates and the United States) demonstrates how a place-branding activity, such as the World Expo, facilitates communication to build a nation's image, thereby enhancing its soft power. As nation-branding efforts will only increase in the coming years, this study forms an important basis for future inquiry.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter Jian Wang
Nature Pub Group/Palgrave Macm
ISBN 9781137361714
Antall sider 224 Dimensjoner 14,6cm x 22,5cm x 1,9cm
Vekt 402 gram Leverandør Bertram Trading Ltd