Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale (BOK)

Markus Stahlberg, Ville Maila

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The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. Although a relatively new area of marketing, it has attracted increased investment year on year - and according to surveys is growing even faster than internet advertising. Edited by two highly respected practitioners, "Shopper Marketing" demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and much more. The second edition has been fully updated and revised, with new material on shopper marketing in the international context and a new foreword by marketing guru Philip Kotler.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2012 Forfatter Markus Stahlberg, Ville Maila
Forlag
KOGAN PAGE
ISBN 9780749464714
Antall sider 296 Dimensjoner 16,5cm x 24,2cm x 2,3cm
Vekt 589 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Retail sector, Behavioural economics

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