Short Introduction to Strategic Management (BOK)

Torben Juul Andersen

699,00 69900
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The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter Torben Juul Andersen
Forlag
CAMBRIDGE UNIVERSITY PRESS
ISBN 9781107031364
Antall sider 311 Dimensjoner 13,8cm x 21,6cm x 1,9cm
Vekt 510 gram Leverandør Bertram Trading Ltd