Simply Marketing Communications (BOK)

Chris Fill

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Simply Marketing Communications offers a concise overview of the principles and practices of this dynamic and exciting subject. Based on Chris Fill's comprehensive and widely used Marketing Communications: engagement, strategies and practice, this shorter book has much more emphasis on the basic concepts and avoids the use of some of the more complex theoretical frameworks. The practical and applied focus of this book makes it ideal for students studying Marketing Communications for their Chartered Institute of Marketing diploma and also undergraduates studying the subject as part of a marketing or management degree.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2006 Forfatter Chris Fill
Forlag
Pearson FT Prentice Hall
ISBN 9780273704058
Antall sider 440 Dimensjoner 19,5cm x 26,4cm x 1,7cm
Vekt 934 gram Leverandør Bertram Trading Ltd