Simply Psychology, 3rd Edition, is a reader-friendly and engaging introduction to the key principles of psychology. Organised around the major approaches to the subject, it covers biological, behaviourist, developmental, social, and cognitive psychology, as well as individual differences. Supported by a wealth of colour illustrations, it provides students new to the subject with straightforward and clear explanations of all the key topics within contemporary psychology. The features spread throughout the book are designed to help readers to engage with the material and include: * highlighted key terms and comprehensive glossary; * chapter introductions and summaries; * further reading and evaluation boxes; * structured essay and self-assessment questions. It also concludes with a practical chapter offering students tips and advice to help them improve their study skills and get the most out of the book and their studies. NEW FOR THE THIRD EDITION: * Full-colour presentation * Case-studies and examples illustrating the application of key theories * New chapter on "Effective Learning" * Expanded range of reference material, including hundreds of references to contemporary research Simply Psychology is ideal for students studying psychology for the first time, as well as those in related fields such as nursing, social work and the social sciences. Professor Michael Eysenck is one of the best-known psychologists in Europe. He is an eminent researcher and the author of numerous bestselling books for students at all levels.