Simply Seven: Seven Ways to Create a Sustainable Internet Business (BOK)

Erik Schlie, Jorg Rheinboldt, Niko Waesche

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Simply Seven is a practical framework created to get entrepreneurs and executives started on finding the right Internet business model for their web site. It is based on the idea that there are seven business building blocks - which form the foundation of all Internet business models. SimplySeven emphasizes constant experimentation in selecting and fine-tuning one's business model and encourages using models outside of the narrow range of today's "hyped" candidates. Chapter by chapter, the book guides the reader through the lessons learned by the flagship pioneers of each business model: Skype for services, Blizzard Entertainment for subscriptions, for retail, Google for advertising, eBay for commissions and Apple for license sales. Regarding financial management, it is too early to tell which company will emerge as leader. However, Simply Seven does not just celebrate the successes; it also focuses on the biggest mistakes


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Erik Schlie, Jorg Rheinboldt, Niko Waesche
ISBN 9780230308176
Antall sider 208 Dimensjoner 16,3cm x 24,1cm x 1,7cm
Vekt 463 gram Leverandør Bertram Trading Ltd
Emner og form Business communication & presentation, Business strategy, E-commerce: business aspects