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By the end of the decade, styles, markets, materials, demographics, inspirations and the very definition of fashion had been transformed. The young generation wanted informal but stylish clothes, and self-expression was paramount. Fashion had given way to style. Jonathan Walford charts these revolutions, from Londons mod youthquake to the ye-yes in Paris via the flower children and Afro movement in the US, and shows how a new internationalism changed the fashion landscape, as London, New York, Florence, San Francisco, Hong Kong, Madrid and Rome challenged the dominance of Paris haute couture.