Small Business, Entrepreneurship and Enterprise Development (BOK)

Graham Beaver

919,00 91900
Sendes vanligvis innen 7-15 dager
Undergraduate and MBA courses in Entrepreneurship, Small Business and Business Development offered as a core or elective part of a business studies degree programme.Well organised and easy to read, this exciting new book provides an authoritative introduction to the establishment, development and managerial issues confronting the smaller enterprise.  It is concerned with the kinds of actions and behaviour often labelled entrepreneurial that seem to characterise the launch and growth of a successful business venture.  The author examines in some detail the process of new business formation and growth, with particular emphasis on acting and thinking in a strategic framework to maximise the chances of business success and longevity.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2002 Forfatter Graham Beaver
Pearson Education Limited
ISBN 9780273651055
Antall sider 232 Dimensjoner 18,9cm x 1,2cm x 24,6cm
Vekt 451 gram Emner og form Small businesses & self-employed