Small Business Marketing Management (BOK)

Ian Chaston, Terry Mangles

589,00 58900
Sendes vanligvis innen 7-15 dager
Small Business Marketing Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of the small business marketing process. Realistic, validated-through-research management models and theories reveal how appropriated marketing strategies can be used to enhance small business performance. This brand new text also considers the impact os e-commerce and the internet on the development of small businesses and the increasingly important role of the entrepreneur in the new economy. Small Business Marketing Management is essential reading for undergraduate and postgraduate students studying small business marketing and will be an invaluable resource for anyone interested in this dynamic sector of the economy. Also available is a companion website with extra features to accompany the text, please take a look by clicking below -


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2002 Forfatter Ian Chaston, Terry Mangles
ISBN 9780333980750
Antall sider 285 Dimensjoner 15,6cm x 23,4cm x 1,5cm
Vekt 434 gram Leverandør Bertram Trading Ltd
Emner og form Entrepreneurship, Sales & marketing management