Social Communication in Advertising: Consumption in the Mediated Marketplace (BOK)

Jacqueline Botterill, Stephen Kline, William Leiss, Sut Jhally

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Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2005 Forfatter Jacqueline Botterill, Stephen Kline, Sut Jhally, William Leiss
ISBN 9780415966764
Antall sider 696 Dimensjoner 15,2cm x 22,9cm x 3,5cm
Vekt 952 gram Leverandør Bertram Trading Ltd
Emner og form Business communication & presentation, Sociology & anthropology, Advertising

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