Social Media and Public Relations (BOK)

Deirdre Breakenridge

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In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today's more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships...marry communications with technology more effectively, and become your organization's go-to resource on social technology decisions...reflect social media realities throughout your policies and governance...generate greater internal collaboration, eliminating silos once and for all...listen to consumers' conversations, and apply what you're communications crisis plans you can implement at a moment's notice...develop profound new insights into how consumers construct and perceive their brand relationships.,. practice "reputation management on steroids". ..take the lead on identifying and applying metrics...and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Deirdre Breakenridge
Pearson FT Prentice Hall
ISBN 9780132983211
Antall sider 176 Dimensjoner 15,4cm x 22,9cm x 1cm
Vekt 250 gram Leverandør Bertram Trading Ltd