Social Media and Strategic Communications (BOK)

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Social Media and Strategic Communications provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners who have embraced social media as an integral part of their operations in order to develop and maintain strong and lasting relationships with customers and the public.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forlag
Macmillan DMACDIS Orphans
ISBN 9781137287045 Antall sider 264
Dimensjoner 14,1cm x 22,2cm x 2,5cm Vekt 576 gram
Leverandør Bertram Trading Ltd Andre medvirkende Hana S. Noor Al-Deen, John Allen Hendricks
Emner og form Popular culture, Ethical & social aspects of IT, Advertising

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