Tap into the power of social media and increase course effectiveness! Faculty will learn to choose the appropriate social media tool for the intended learning outcome, design engaging and innovative activities, and better meet pedagogical needs. In addition, the author offers strategies for assessing and documenting the effectiveness of using these tools in your course. Administrators and student affairs professionals will also find a wealth of information useful for planning faculty development programs and communicating with students. Although the book focuses on higher education, tools and techniques presented here can be easily generalized for K--12 classrooms or organizational learn-ing. The best practices and faculty development tips can be informative for individuals involved in any kind of professional development or network-building.