SocialCorp: Social Media Goes Corporate (BOK)

Joel Postman

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This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2008 Forfatter Joel Postman
Forlag
Pearson New Riders
ISBN 9780321580085
Antall sider 208 Dimensjoner 15,4cm x 23cm x 1,2cm
Vekt 292 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, E-commerce: business aspects