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The objective of advertising is to change the behaviour of the consumer so they purchase more of the product. That, at any rate, is the theory. But Jimmy Lyle may have taken things a bit too far with his controversial strategy for the UK launch of Kwench! When the new orange soft-drink hits the streets, it triggers a series of events he could not have anticipated. Certainly he never dreamed it would plunge him into the twilight world of synchronised swimming. Nor did he think it would end in murder ...

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Rupert Thomson
Forlag
Bloomsbury Publishing
ISBN 9781408833209
Antall sider 320 Dimensjoner 12,9cm x 19,8cm x 2cm
Vekt 229 gram Leverandør Bertram Trading Ltd
Emner og form Modern & contemporary fiction (post c 1945)